The zap will automatically fill the name of the record with the content of the Slack message. Here are the core elements of an effective content production process. So I would build a blog writing process template and then every time I write a blog post I run the checklist and follow it. This meant that the author didn’t have to jump between apps to make anything happen. Basically, if your trigger is changing the status of a record in Airtable and your action is to run a new checklist, then in the Edit Template section of the Action part of the zap, you’ll be able to decide what data or metadata you want to move from Airtable into that checklist. But, to be fair, you can use these tools for any and all departments across your business. Later I’ll be talking about our migration to Airtable instead of Trello, but I won’t be going into an in depth analysis of the two. Once you have the hang of this kind of zap you can start building out more complex ones. It may look complex to build these automations with Zapier, but you just need an afternoon and suddenly you’re in control and running all kinds of tasks while you sleep. ), and anything else they need to know. Finally, explore ways to use software tools to communicate about the workflows and possibly even integrate the workflows into your systems. The last task the writer is faced with in the checklist is called Submit for Review. The first step in defining a content workflow is to understand who will be involved. I hope that makes sense! This means that everyone can see the progress of their team members while recording their progress too. Does it typically get stuck in limbo? ... 5 Tips for Helping to Design and Build Content Production Workflows. A productive workflow should be able to be presented visually so that you and your team can see the stages and responsibilities with ease. I finally drew these stick figures and sent this drawing out to everyone. This was an awesome 1000-foot view! We used the calendar view on Trello to get an overview of when each article would be published, ordered according to due date. But for now, you can leverage user friendly tools to craft a set up which is right for your team. Using a simple 750-word page as the example, let’s say the average time it takes to get from brief to publication is 12 hours. Changing the status automatically runs a checklist inside Process Street and posts a link to that checklist in the checklist-url field of the record. The blog pre-publish acts as the content creation section of the workflow. SEO Checklist: The Keyword Research Process 3. They use Relayter to create their omnichannel marketing content and materials. Content production can be a communication challenge in any environment. This time, it’s an additional Search step between the Trigger and the Action. Then Airtable released a Kanban view and we realized we didn’t really need Trello after all. If it saves each writer 30 minutes per post and you publish 3 posts a week, then a 6 hour time investment is paid back to the team after 4 weeks. Assuming you’ve been efficiently managing your production with production workflow software and working with a capable assistant editor, half the battle for your film post production will already be won.. Those stages need clear milestones and dependencies so that the whole team can see the interrelated deadlines. Workflow in Content Management. We now have a fully searchable database of every piece of content we’ve ever done, or has ever been done about us. Every content team that wants to keep its projects on track needs to define its workflow before any content creators’ pens touch paper or fingers hit keyboards. #contentstrategy, Get Your Content Workflow on the Right Track [Tools], Want Better Content Marketing Management? You can create different “views” in Airtable which are basically just predefined filters, allowing you to see all the data which matches a particular set of parameters. Considering you build a process like this to work for multiple years and it’s designed to improve quality too, it’s a no brainer. It also meant that the Trello card contained an accurate record of when the formatting stage began. Beyond the very real benefit of a good workflow improving the content, a solid team workflow can boost your overall output and practically run your content team itself. The most important one to note here was how we launched our pre-publish checklists. It’s much quicker than using a regular Google Sheet or Excel spreadsheet when you’re operating with thousands of complex records, and it’s much easier to do complex things with thanks to its intuitive filtering and grouping functionalities. There is an approvals section which allows for iterations on the header image. Identify and stick to a content workflow. As you scale your systems will scale and this can present difficulties, which we’ll address later. But what about all the steps before that point? Everyday we work with agencies and their clients, or in house teams, who are trying to produce content for their new websites. The template above is useful for anyone, but I recommend adding it to your Process Street account and editing it to add extra steps which are specifically relevant to your business. It launches the content promotion team’s checklist. Content production planning helps you to establish a fluid workflow around the creation and management of your project content. Workflow is the operational aspect of a work procedure through which we can define the following aspects How tasks are structured Who performs the tasks What their relative order is How they are synchronized How information flows to support the tasks How tasks are being tracked. Those associations that leave their workflows undefined often find it difficult to keep track of a large number of projects. [The Weekly Wrap], Break down the content process into manageable tasks, Identify each piece of content’s stage of development, Identify each step for the content to receive approval, Know who is responsible for each step and when, Reviewers (legal, HR, department heads, etc.). The narrative is linear and makes sense. Rob is a journalism graduate, ex-BBC audience researcher, and former head of content and project manager at a branding and design agency. Thanks for subscribing to the Process Street Blog! Introduce several feedback loops (marketing, HR, legal) and you’ve added several layers of complexity to the workflow. You see, when we first changed the status of the Airtable record to Confirmed to Start in order to automatically generate a checklist for the writer to follow, we also moved some data into hidden fields in the checklist. Then you choose which Table you want to use. To define a content workflow is to identify who does what when. Expand your content marketing knowledge – attend Content Marketing University. On the technology front, the ongoing roll-out of 5G technology will further enhance remote production, while AI will continue to expand into more facets of production workflows. Trello prides itself on its simplicity. All the important information entered into the checklist, including: … etc, is imported back into the relevant fields in the original Airtable record. This is where the understanding of people’s day jobs and related schedules can inform the assignment of work and tasks across the workflow. The next step is to find a good keyword for the article and then to hash out a structure or basic plan. The Workflow Station connects to your computer with the included USB-C … Creating content – blogs, infographics, videos, podcasts – creates an opportunity for you to connect with your audience and to engage with a new audience. Thanks! The default workflow will depend upon the project type that was selected when the project was created. Your email address will not be published. Every team does: Certain people do certain things at certain times over and over. Marcia Riefer Johnston tells the story of how this workflow came to be: I was part of a team that was having a devil of a time getting clear about the Q-and-A part of our workflow. There are many ways to create a production workflow. Content Production Workflow. You see, Airtable is a big database that looks like a spreadsheet – it is easy to use and navigate. Most systems use a very straight-forward user role based system. Let’s say you’ve defined your content workflow. He is also editor-in-chief of the GatherContent blog, a go-to resource on a range of content strategy topics. For the first, moving a card to a particular column was the trigger and running the checklist was the action. This is the use of organizational tools to improve the substance, optimization, and presentation of your content. If you’d like to read that, then you should check out this article when you’ve finished: Airtable vs Trello: The Best of Task and Project Management. We have a specific channel in our company Slack which is dedicated to new ideas for posts. Some content management systems enable teams to build the workflow into the system itself so that the responsible party gets notified when it’s their turn. TruEdit is for all content creators. We change the Status of the record from Idea to Confirmed to Start. 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