Great tool, and of course great ideas. D id you finally get the green light? necessary? A ‘treatment’ is a summary of how you realize that idea. You have a great idea and are almost ready for a video shoot. You can actually do this step first to take the hassle out of the many parts involved in creating a video. It is blocking the text with no way of disabling it. What do you want to happen when people finish watching your video? When is shooting scheduled to start and how much time is required for everyone to set-up? H�Z�n����?�6�� � ��c endstream endobj 62 0 obj <>stream What does your audience care about and how does your product or service relate to those concerns? 3. H��W�n�6��+�*2�J|I"� �,كf�v�-�Du����]��KR�+�@�&dS��sy�9�f����g����u�]Ⱦԟ���â�Q��$��^�����)�6=��3!lxȐ��@9���X=�%w��O��|<��a���.��]�?���{|���+Yn���R��nH�B�)���\��z���t�|- ^� ��(i� Also, determine if the script will be read entirely by interview subjects or if a … At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. “A video planning checklist is the best way to think through your project before you start.”. Are they aware of your product? 0000014638 00000 n Establish your high-level goals, including the objective(s) of the video, the target audience, and the core message/concept; choose a story; and lay out your tasks/action plan. If you haven’t taken the time to properly plan out your video project, it will likely fail. h�b``�e``�� K�P3�0p,``0@��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream Digital Video Camera. There’s little value in creating a video if you don’t have a plan for getting people to view it. Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? Who needs to be involved in the approval process of your video? This post was created to provide the reader with a tool for planning a video production as well as to give the reader an appreciation for the many elements and tasks associated with the creation of a marketing video. By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? 0000001161 00000 n There are many different types of videos that you can create to promote your product or business and there are many factors and costs that go into the production of a video. 1. By ‘fail’ I mean fail to achieve any measurable business objective. With the help of a shot list, you … This is a wealth of information, nicely written, very useful. There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. To drive prospects to the booth at the next trade show you will be attending? Do you use voice-over to support what is being shown? Your video needs to be succinct, it needs to include targeted, relevant information and it has to be interesting. You want to produce a quality video that will help you attain your objectives. 0000002903 00000 n Your email address will not be published. 0000013334 00000 n 0000021746 00000 n Even small shakes can … The storyboard is the physical manifestation of the treatment. This topic, more than any other, illicits the greatest ‘chicken and egg’ discussions. Video production includes pre-production, production, and post-production. While promotion and distribution are outside the scope of this post, it’s still important to understand where, how and why people will watch your video. 0000029839 00000 n This becomes much more important in large organizations. Unfortunately, it’s very difficult to charge for ideas so they typically get wrapped up in execution costs. > … A well written storyboard holds everyone involved accountable. Are they on a tight schedule? Video Production Cost – 35 Factors with costs explained. Video production can be viewed as a stressful or laborious task, but with a little preparation and some help from your local video producer (e.g. 0000014054 00000 n ‘Having a video up on your website’ or ‘keeping up with your competitors’ are not business objectives. 0000004118 00000 n Have your budget confirmed with you Executive Producer. Production is that act of recording the video. Do they want / require hair and makeup? Video shoots, even small ones, are logistically challenging. H��W[p[G�ݣ�/�e[��Z��r"'���vl'qUDz�(4���sŒcJܤIZ�PhC��`�=P���3+� f�O�#O��3-í$��ϑ��� �������_v�#]��R���י����d��g�w^�"�!߄���-��o0�=w��Ź��3��c��_*K��� ƌH#KPx||�}i�����G���_X(~��o�al���i�,�^����/��ogïb�=����K�}����.�D��ϚDEX��=�ϰA��W�u� [�)سs,���Bk�������(ޣ�ٓ>��7̆�)~����Z�w�����G���Z/���x��_��3�bǭ�-e~����U`�cj��,��qK�D�M��-,�gc�b�b�>��83�lJqCIg1��!KR}PP���+;y��[ȩ@Ί+-aϞ��z. 0000036351 00000 n You Film Production Checklist. Camera, Audio, Lights, Director, Production Assistants, Grip for special equipment, Teleprompter operator? [���1��2T*�ocA�y!��9�]uy���i�ǣQ+G�0�Dŏ��Dz�a�A�.7�dQޏWJ?8Y^�%(;n ̜sɧX~aV�I��7Ԕ��ڝ��k��3�Ã5\�炠�d"k� ؟��׸`���#�n&a�E>�+�Q|�ʠ;���*�7HvT�KX���U������?���#��������ݡ�^ݣ+!��:��:jh^VN Fb#Mn��\�J�t��})f����>�n`����M���p�&����L���9,�����l���s�����> ��㰄�qh�ڧ�-g�|ʥH`��V�����V81�֪�^��F5 q��-�>� ڞ��5l�bpQ�rS�z���¸d(�e��RJ!��.�>�0j�/�:� Lack of clear focus is the principle reason why business videos fail. The share button isnt so bad…. 0000030106 00000 n In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. Maybe it is on smaller phones tho…. Shorter is better, but shorter is also harder. Video Production Checklist. o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� With so many moving parts, it’s easy to lose track of something vital. 0000021482 00000 n 48 0 obj <> endobj xref 48 33 0000000016 00000 n Technology has … It could save you from a world of pain and money. Pre-Planning Required Before You Contact A Production House. Determining a business objective causes you to focus on outcomes. 0000001327 00000 n Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. Do they look powerful or weak? Consider the following before you start your next video project: The challenge with the pre-production phase of a video project is that while it’s the most important phase of video production it’s also the hardest to cost-justify. Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. They will examine many hours worth of footage and select the best takes to use in the final video. Video Production Equipment Checklist Camera & lenses Clean lenses and camera mirror Include additional charged batteries Clean and pack UV/ND filters Field monitor (if applicable) Stabilization Tripod and mounting equipment Slider, Gimbal or other stabilization Lights/Background Check bulbs/power All are an essential part of ensuring investment in video content is money well spent. The success of your video project will largely be determined by the time and effort you put into properly planning your project. Either way, this is where the value is really created. Each of those buying ‘states’ require different messages. The more narrow the focus, the greater chance of success because you can deliver a message that you know your audience cares about. Never again lose track of your video content or get caught up in confusing strategies. 1. Having a checklist is a good place to start. So useful and informative tips. Before you start filming, pre-production is a vital step. Tip #7: Chicago Video Production Checklist. The best way to frame a message is in the form of addressing a specific customer pain-point or problem. Consider Stephen Covey’s business advice – First things first. Required fields are marked *, Video Planning Checklist – 12 Keys to Success. If you can’t articulate a clear business objective then you’re wasting time and money. With so many factors going into your Chicago video production, many things can be overlooked. �e�J If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. Kind in mind, we’re still not getting ‘creative’ yet…. It’s relatively easy to cost-out crew, equipment and editing time, but how much is an idea worth? Putting it ‘up on your website’ may or may not move the dial. If you don’t circulate the storyboard and schedule to the folks involved in approving/blessing the video you may be in for a shock when they tell you that you’ve left something out or you have not represented the material the way they would have liked. The list is infinite but each business objective should have a matching business outcome that you can measure. A broadcast audience is very different than an audience on a professional business portal and different again from someone viewing your video on a mobile device. It can be a lengthy process and it basically consists of writing, shooting, and editing. The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. I Found It! It’s all the stuff that’s in my head but it’s been really useful as a resource to give potential clients and idea of how important it is to think about scope and logistics of a video project! Knowing all the important stages in production is necessary in order to have a great outcome. 0000004727 00000 n Are they seriously considering purchasing your product? If you consider all of the above steps and take the time to properly consider your video planning checklist, you will have a much higher likelihood of success on your next video production. It was also the first time their pre-production path was modelled on that of traditional film. Production of your corporate video is an important process. When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. For video production, different budgets fit different needs. On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. Story is the most vital element of your video. 0000014079 00000 n There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). Do you have an exhaustive list of everything that needs to be included in your video? Creating a great video production takes so many things to consider. this is great! %PDF-1.4 %���� Talent or Presenters – Who is on on camera? Marketing Videos – 32 Types That Every Business Should Consider. How long do you need to get to the point of your video? Kind in mind, we’re still not getting ‘creative’ yet… By ‘message’ I mean … Tripod. Even if you don’t plan on developing a detailed storyboard (you should…) it’s still a very valuable exercise to write down the structure of your video. While it’s true more money will lead to a higher quality product, costs have come down dramatically over the past decade. To educate a new target audience on important issues affecting your industry? static1.squarespace.com. If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. How can you determine a budget before you’ve come up with the idea?” Or conversely, why would you even bother considering ideas outside of the context of a budget? The better the collaboration, the better the outcome. – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… Start by identifying the goal and purpose of your video. Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks. 0000036949 00000 n 0000001482 00000 n What are the things that you need to tell your audience that will resonate with them and what do you expect them to understand AND remember after they have watched your video? Before jumping into the production of any video, it’s important to … (“OK!, how about this… we film a thousand multi-coloured French Poodles chasing Lady Gaga down the Champs Elysees… ?”), You’ll  have to do some research if you have no prior experience with video production but at the end of the day you, or someone you report to, definitely has a budget for your video project. Get started with producing your next video using this free video production checklist! It’s very important that you choose the right type of video to achieve your business goals. Assuming too large an audience will likely result in a message that doesn’t resonate with anyone. Rise and Grind: Video Production Checklist Inkosi December 30, 2020 No Comments 2 views 0 likes Man hands holding movie clapper.Film director concept.camera show viewfinder image catch motion in interview or broadcast wedding ceremony, catch feeling, stopped motion in best memorial day concept. It breaks down the video into three key components: 1. When should they arrive? Every business video ever made, has, prior to release, been sent to at least one colleague accompanied by the question ‘What do you think of this video?’ Why wouldn’t you give the storyboard the same due diligence? ����� endstream endobj 58 0 obj <> endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <>stream What is each person’s involvement and do they have ideas or biases that should be communicated upfront? VIDEO PRODUCTION CHECKLIST. Printable Video Production Checklist. Quite often promotional video projects start off as a concept in search of a purpose. Video Production Companies – The Evolution of an Industry. 0000004824 00000 n What’s the point … Follow a clear process for all your video marketing. 0000036612 00000 n Organization is the key to a successful shoot. For this, a ‘storyboard’ is created to outline the various sections of your video. Pre-production. Your email address will not be published. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. Make sure you have a defined goal. This week on the Reel Rebel, Stephen Schweickart briefly covers just a few reasons why pre-production planning and creating checklists is so important to ensure you have a successful video shoot. The first thing you need to create a video is a way to record it. Read this checklist to prepare everything you need for filming. Weather – Are you shooting outdoors? But like I said, if you take time to study this film production checklist, you might get a tip or two that can potentially make your life easier. PDF. What should they be wearing? However, shorter is a guideline, not a rule. 0000002049 00000 n Are they prepared to be on camera? Film Production Checklist. . In fact, prices have dropped so much that you can now shoot a professional video … Shot List Template. Equipment – What type and how many cameras do you need? I suppose that if your concept is epic enough then you could slap a logo on just about any idea and realize some benefit. Our poster-style checklist gives you the 9 key steps to successful corporate video content every time, from setting your goals to distributing the finished product. Obviously, the more messages you include, the less likely your audience is to understand and remember any of them. Thanks for sharing! Once all filming is complete, it's time to begin editing.This step will need to be handled by a skilled editor. Lock your script - it needs to be as complete as possible, before you shoot. Shooting a Video: Pre-Production Planning Checklist. 0000013612 00000 n Have they rehearsed their lines or will they be using a Teleprompter? In the following film production checklist, I broke the filmmaking process into 65 steps. 2. To raise awareness about your new product? 0 s�J� endstream endobj 56 0 obj <> endobj 57 0 obj <>stream Below are a couple more suggestions about things to think about when going over your production checklist and preparing for a video production. It’s the most potent element that makes the imagery rich … How do you want people to feel after they’ve watched the video? But as online attention spans continue to shrink, ‘shorter’ should definitely be the target. Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. Are as short as possible while containing all the necessary information. Shorter seems riskier because you have to leave things out and narrow down your message to a very few key ideas. Realising a project of this scale presented a lot of firsts for Animade as a studio – their first time working as a collective and the first time they found themselves hitting the festival circuit with a vengeance. Permits – Do you require permits for shooting, sign-off /waivers for people in the video, special insurance, parking access for the crew and equipment, etc.? 0000002857 00000 n The pre-production checklist. Do you have an alternate shoot date? Schedule– – Does your storyboard include a shot list and schedule that lets everyone know when to arrive and how long each scene or shot is going to take? Your video project won’t necessarily require each of the steps described below. Knowing  the demographic and psycho-graphic makeup of your target audience is important? Are they interested in your product? In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. (The answer here is almost always ‘yes’….) Imperfection – A brave new direction for Corporate Video. 3. If you are creating a product demo, a training video or something else for someone much further along the buying cycle, then these audiences may want more information – they may need more detail. Planning to create some video content for your organization but not too sure where to start? Specific marketing video types are best suited to specific points on the customer buying cycle. Are cut in a way that makes the video easy to understand and follow. This is the stage where the concept and messages come together in a coherent plan that gets approved before any camera ever gets turned on. A video post-production checklist will help you make sure you have all the details worked out. What’s the ‘big idea’ behind that will get people to actually watch your video. Some things to consider before the folks with cameras arrive: Location Scouting – Where are you going to shoot and what challenges do you have there? Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. Obviously some steps will be more challenging than other steps. What type of video is best to achieve my business goals? Size: 108 KB. 0000001912 00000 n Post-production involves video editing, wherein you also add special effects, music, and titles. Our Orlando video production company runs through a checklist to make sure we have all of our equipment lined up and in order so that your project is free of any chaos! The kind of gadgets really matter as well. The changing face of the corporate video production industry. What’s on screen: Where is the action taking place and who or what is in each scene? Video colour & contrast. 0000004545 00000 n What specific problem am I trying to solve and how do I communicate our solution to that problem? h�bbbd`b`` You need to determine exactly who your audience is. Here we go. Then Revise It Again. LENS: A camera is nothing without a lens. e6���f��9��)́wڌ~=9�&��I�\��d"1�a�Y0c��C��8�qˈ`=��Y� +�QTa9�2���>�O٢}|���S�Q�H�0��C\B5��`6M��`9ń�elL�(��6���A��%7asజ��;e�# On smaller projects a simple video production brief may be enough to estimate and start the planning process – especially where a good client/supplier relationship already exists. This checklist will help you: Manage the budget; Allocate tasks and responsibilities; Realise the creative brief; There are many steps in the lead up to, and post-production, of quality video content. Great post! This is so perfect for advertising and marketing as a whole. � -� � endstream endobj 49 0 obj <>/Metadata 3 0 R/Pages 2 0 R/StructTreeRoot 5 0 R/Type/Catalog/ViewerPreferences<>>> endobj 50 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 396.0 612.0]/Type/Page>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj [/Indexed/DeviceRGB 1 57 0 R] endobj 55 0 obj <>stream This process has proved invaluable in uncovering stories and reference that no one else would have known about or would have considered. (A lot, as it turns out) … but who wants to pay for ‘planning’? Being said by whom on-screen or as voice-over at the next steps in the video production! – existing customers on on camera video planning checklist is the process of your viewer feel after they ve. Points on the custom buying cycle things to consider a second opinion all your then. 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